Wednesday, February 11, 2009

"Client Visit"

The client from Redfern has projects for our class concerning "Healthy Campus," the ecological approach to having a healthy campus, and involves the 6 aspects of health and wellness (physical, social, emotional, social, intellectual, spiritual, and environment). I feel like these projects that are already going on are not well marketed to the campus that they are on because I did not know about the projects and their motivation. I feel like the way to market to our population about this health strategy to get our campus active and fit is to use our type of socializing as the audience. I feel like alot of the people on campus use facebook and that would be a great way to target the audience with little to no cost. We could set up a group and put events that are going on around campus that grab the member's attention that would remind them to stay healthy (Fike activities, menus for dining halls). By joining the group, we could have a central location to where students/faculty can find information about healthy activities by having many hyperlinks to get to the information that they need to know. To first get the members, we need to motivate them to join the group through banners, e-mails, "Toilet Paper", and other activities such as a making a quick snip video about the 6 aspects that make it fun ("True Life"?? "The Amazing Race"?) podcasts to yoga classes or cooking shows. To motivate students we could host a "Walk to Class" Day or even a Cook-off on the Library Bridge where we have healthy recipes or taste tests of the food from the Student Organic Farm, which another part we would like to find out and research more on as a group. (Ex: Veggie sales at athletic events, dining halls?) I do feel a little overwhelmed with the project because we do not have step to step directions and are just going but I think by working with a group will be easier and collaborating with each other will really guide our project towards success.

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